Wedding Planning 101: Save the Date Cards
There’s a ring on your finger, a groom on your arm, and a date in the books! The next few months will be a whirlwind as you begin finessing all the details of your special day, from flowers to cake to accommodations to honeymoon… but, if you’d like guests to actually attend your wedding, one of the first things you should put your mind to is your Save the Date! Here are a few key points to consider when ordering your Save the Date cards:
First Impression. This really will be the first thing that your guests see regarding your wedding. This means that as fun and wacky your Halloween picture is of you two dressed up as a hotdog and hamburger, this probably isn’t the best choice for your save the date. If you’re including a photograph, this may be the first picture some people are seeing of your spouse-to-be! And of course, a Save the Date doesn’t need to have a photo at all if you don’t have one you love— we’ve letterpressed many gorgeous save the dates as an elegant first impression.
Visually Cohesive. You want your save the date to feel like it belongs with your other printed pieces. If you’re having a formal, elegant wedding, you may want to consider choosing a more formal save the date design. Better yet, when we work with a bride, we start with the invitation and then work backwards towards the save the date. After the bride has selected fonts and styling for the invitation itself (the main event!), we then apply those same character traits to the save the date, with varying details, and print that piece first. It is important that all of your printed pieces look like they are part of the same ‘family’ and coordinate well together.
Time Frame. The general rule for time-frame on save the date mailing is 5-months to 1 year prior to the wedding. However, traditional wedding invitation mailing etiquette dictates that the invitations mail drop 6-8 weeks prior to the wedding. This means that if you’re mailing the save the date 5 months prior to the event, you’re then mailing the invitation just a few months later. Personally, I like when save the dates are mailed 6-7 months prior to the wedding. This gives guests ample time to make travel arrangements and book hotel rooms if necessary, but doesn’t feel too close to the invitation mailing date, either.
Content. The save the date typically includes the bride and groom’s names, the date of the wedding, and the city and state of the wedding. You don’t need to mention time or specific venue until the wedding invitation. Also, this is a great place to put a wedding website if you have one and even accommodation information if many people will be traveling. The more information you can give people, the less you’ll be fielding questions from guests! One hard and fast etiquette rule: don’t put your registry information anywhere except your wedding website and shower invitations. Don’t print it on the save the date, rather, direct people to the website where they can glean all of the information they’ll need to know, including registry.
Congratulations! It is definitely time to get started!
Sarah from The Happy Envelope